Fine Point: Digital Marketing Podcast

Listen in on digital marketing insights

Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 20-30 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

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Fine Point Digital Marketing – Defending Your Budget and Black Friday Results

PUBLISH DATE: 12/01/2016

TOPICS: Year end budgeting & planning, Black Friday, Cyber Monday, customer journeys, & Snapchat

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Podcast Description

Building a case for more digital marketing dollars in this year’s budget? Will Goldfarb, Director of Client Services joins Maureen Jann, Director of Marketing to look at the best digital opportunities for 2017, attribution, & making your marketing spend more effective. Also this week, we look at what worked for Black Friday and Cyber Monday, the growth of Cyber week fueled by international adoption, finding the right time & message for each point in the customer journey, and Snapchat’s video ads.

Guests & Experts

EXPERTS:

Will Goldfarb, Director of Client Services, Point It Digital Marketing

Bio: Will has over a decade of experience creating, managing, and optimizing multi-channel, multi-market SEM campaigns. With experience in both B2B and B2C, he brings his digital marketing expertise to clients across a wide range of verticals, from online to brick and mortar helping them build award-winning campaigns that deliver real results.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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Nate Luce, PEMCO Insurance
Sarah Dahlin, VP Client Services

Fine Point Digital Marketing – Award Winning Cross-channel Marketing with PEMCO

PUBLISH DATE: 11/22/2016

TOPICS: Cross-channel marketing, Pulse Awards; blending Paid Search, Social Media, SEO

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Podcast Description

How do you find customers in a saturated, over-priced digital advertising market? Combining digital media in a coordinated cross-channel strategy could be the solution. Nate Luce, Marketing Manager from PEMCO & Sarah Dahlin, VP of Client Services for Point It Digital Marketing walk through the digital strategy that PEMCO & Point It implemented in 2016. Joined by our host Maureen Jann, Director of Marketing they share their experiences winning “Best Integrated Marketing Campaign- B2C” at the PSAMA Pulse Awards and chat about the latest news, including hashtags as the modern day watercooler, and Facebook’s new Job Listings feature.

Guests & Experts

EXPERTS:

Nate Luce, Marketing Program Manager, PEMCO Insurance

Bio: Nate has been a critical component of PEMCO’s marketing for 20+ years, developing key marketing programs including regional partnerships, promotional, direct, and digital marketing campaigns. Two of those campaigns have won PSAMA Pulse Awards. He graduated from the University of Washington, and has his MBA from Seattle Pacific University.

Sarah Dahlin, VP Client Services Point It Digital Marketing

Bio: Sarah has been building and optimizing paid search and display campaigns since 2007. She combines a strong analytical perspective and love for problem solving with an exceptional customer service focus.  In addition to heading up the paid search team at Point It, Sarah crafts cross-channel media campaigns, optimizes creative opportunities, and implements paid search campaigns.  Prior to her days in the online marketing world, Sarah worked for a full-service market research company, specializing in qualitative research project management.  Sarah is a graduate of the University of Washington with degrees in Drama and Communications.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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Sean Van Guilder, Director of SEO

Fine Point Digital Marketing – Setting Your SEO up for Holiday Success

PUBLISH DATE: 11/8/2016

TOPICS: SEO, holiday marketing, content marketing

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Podcast Description

Is there still time to set up your SEO to boost holiday sales? Our host, Maureen Jann is joined by Sean Van Guilder, Director of SEO to deep dive into the importance of setting up your schema markup properly, the impact of local SEO, social media, content marketing, and paid search, and more quick tips to get your site in shape. We also cover the week’s marketing headlines including voice assistants, natural language search, & Pokemon Go’s continuing impact.

Guests & Experts

EXPERTS:
Sean Van Guilder, Director of SEO, Point It Digital Marketing

Bio: Sean Van Guilder has been helping businesses get found on the internet for over 20 years. He has a 10,000 foot view of digital marketing that helps shed light on SEO as a business driver.  Sean has worn almost every digital marketing hat out there and brings strategies and tactics that have knocked the socks off of companies such as Microsoft, MSN and WONGDOODY, to name a few.  Currently, Sean is leading the SEO Practice for premier digital marketing agency, Point It, in Seattle.  Sean is a self-taught digital marketer and loves every minute of it.  When he’s not in front of a computer, he’s teasing his co-workers, playing sports, hanging with his kids, making music and collecting HO scale trains.

 

HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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Natalie Barreda, Senior Client Manager, Point It

Fine Point Digital Marketing – Holiday Marketing Planning + Digital Marketing Headlines

PUBLISH DATE: 10/17/2016

TOPICS: Seasonality, holiday marketing

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Podcast Description

Maureen Jann, Director of Digital Marketing speaks to the digital marketing headlines. Natalie Barreda, Senior Client Manager at Point It Digital Marketing talks about best practices for the upcoming holiday season.

Guests & Experts

EXPERTS:
Natalie Barreda, Senior Marketing Manager, Point It Digital Marketing

Bio:

Natalie Barreda is a digital marketing veteran who focuses on driving revenue for enterprise-level clients. Thanks to her six years of agency experience, she adept at predicting and responding to critical trends in paid search.  Currently a senior client manager at Point It Digital Marketing, she primarily focuses on year-round seasonality and B2C e-commerce digital advertising. Completely self-taught, Natalie considers herself a results maven.  In her down time, Natalie enjoys hanging out with her aptly-named dog Xena and exploring the Seattle beer scene.

Play Length + Format

FORMAT: MP3

LENGTH: 25 Minutes

Katy Tonkin, VP of Digital Strategy
Maddie Cary, Director of Paid Search

Fine Point Digital Marketing – SMX East + Digital Marketing Headlines

PUBLISH DATE: 10/10/2016

TOPICS: SMX East, The Landy Awards

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Podcast Description

Maureen Jann, Director of Digital Marketing speaks to the digital marketing headlines. Katy Tonkin, VP of Digital Strategy and Maddie Cary, Director of Paid Search with Point It Digital Marketing talk about their experience with SMX East and receiving a Landy Award.

Guests & Experts

EXPERTS:
Katy Tonkin, VP of Digital Strategy, Point It Digital Marketing

Bio:

Katy is an award-winning marketing strategist that brings her passion for technology and creative problem solving to client and organizational challenges. With a background in retail, she’s demonstrated her love of solving complex challenges while working with companies like Starbucks and a selection of fast-paced startups. Katy currently acts as the Vice President of Digital Strategy at Point It Digital Marketing, a partnership-driven organization built on a foundation of transparency and expertise.  Part architect and part technologist, Katy is the problem solver and envelope pusher that drives client success. Her leadership has resulted in several prestigious industry awards, such as the US Search Awards, and The Landys. In her spare time, she is a passionate patron of the arts and board member of the SCT (Seattle Children’s Theater). She enjoys spending time with her husband and daughter.

Maddie Cary, Director of Paid Search, Point It Digital Marketing

Bio: Maddie Cary is the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s largest client. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, HeroConf, & PubCon, or writing posts for the Wordstream blog. Outside of PPC, her biggest loves are her family, friends, and her idol, Queen Beyoncé.

HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

Play Length + Format

FORMAT: MP3

LENGTH: 25 Minutes

Evan Barocas

Fine Point Digital Marketing – Deterministic Data + Digital Marketing Headlines

PUBLISH DATE: 10/5/2016

TOPICS: Programmatic advertising, deterministic data

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Podcast Description

Maureen Jann, Director of Digital Marketing speaks to the digital marketing headlines. Evan Barocas, Director of Display and Programmatic Ad Buying talks about deterministic data and the programmatic industry.

Guests & Experts

EXPERT: Evan Barocas, Director of Display & Programmatic Advertising, Point It Digital Marketing

Bio: Driven to execute effective and efficient campaigns, Evan manages the strategy, planning, implementation and optimization of display campaigns at Point It. Drawing on eight years of experience in national politics, Evan applies his strong analytical instincts and deep knowledge of media planning and optimization to his client’s success.

HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

LENGTH: 30 Minutes

Play Length + Format

FORMAT: MP3

LENGTH: 25 Minutes