Holiday Marketing Strategy

Looking for ways to make your holiday marketing strategy sing?

We’ve compiled all of our learnings over the years to offer you a resource center that will serve your holiday marketing strategy, year after year.  These resources are specially curated for the retailer who is looking to crush their holiday goals.  Ready to ring holiday’s bell?

Pre-Holiday Planning

Get your holiday strategy squared away before season starts

Holiday Marketing Strategy

Bring your channels, messages, and tactics together

Pre-Holiday Planning

It’s the perfect time to align with merchandising on new products, promotions, and sales. Here are few tools we think might help you get all of your reindeer in a row.

Events & Webinars

Customized Holiday Calendars

Don’t start with a blank slate. Use our handy PDF, complete with major holidays, pre-holiday checklist and customized time frames for 5 popular industries.


Evan Barocas

Pre-Holiday Expertise

In just a few short minutes Evan Barocas, our Director of Display breaks down a few key strategies for this year’s holiday success.

Holiday Infrastructure: What to prepare?

Length: 1:52

Why programmatic ad buying for holiday in 2016?

Length: 2:19

Let it SEO, Let it SEO, Let it SEO

Best practice SEO improves the usability of your site, increases traffic and is essentially the foundation of your gingerbread house. Sean Van Guilder, our Director of SEO offers 12 things to consider for your holiday strategy.


Quick Holiday Tip!

You’ve got a lot to do, but before your to-do list fills up for holiday, make sure to include these things:

  • Establish holiday goals
  • Ensure tracking is in place
  • Solidify your attribution model
  • Build landing pages
  • Craft Creative
  • Build Retargeting Pools
  • Create a Marketing Calendar
  • Choose tactics/channels to apply

Holiday Strategy

Take all that planning and wrap up the perfect holiday strategy.  Putting together budgets, audiences, messaging and channels will ensure you don’t end up with a lump of coal in your Q4 numbers.

What is the best marketing strategy for investing additional funds for the holiday season?

What do you do if you have the same marketing budget as last year?

Holiday Strategy Gifts

2016 Holiday Best Practices

 Katy Tonkin, our VP of Digital Strategy digs into holiday goals, budgets and verticals to help you craft a holiday strategy that NAILS IT.


Evan Barocas

Get High Performing Holiday Audiences

Length: 0:48


Retail Holiday Strategy Wizard

Create a custom strategy based on your goals, vertical and budget situation.  Three clicks = personalized holiday strategy for your organization!

Get Started!

Need extra expertise for your holiday marketing strategy?