Holiday Best Practices for Brick & Mortar



Are you trying to drive revenue for a brick and mortar store?

Give buyers a chance to touch the merchandise!

Your physical store gives you great opportunities to build brand loyalty around the holidays. Use your website and digital marketing channels to entice new buyers with online offers to be redeemed in-store. Work hard on establishing an excellent SEO foundation to help local buyers find you by having a consistent schema markup. Even if you’re not driving people to an online store, mobile is key! Ensure that your local marketing strategy beats the competition by reaching your customers where they are looking for your products. Your millennial buyers are on all types of social media, but if you sell to boomers as well, a traditional TV, magazine, or radio ad could also be a great way to drive new traffic to your locations!

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Buyers who shop in brick and mortar stores want to touch and feel the products before the buy. Set up your store like a showroom that encourages interaction!


Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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