Are you trying to drive revenue for a brick and mortar store?
Give buyers a chance to touch the merchandise!
Your physical store gives you great opportunities to build brand loyalty around the holidays. Use your website and digital marketing channels to entice new buyers with online offers to be redeemed in-store. Work hard on establishing an excellent SEO foundation to help local buyers find you by having a consistent schema markup. Even if you’re not driving people to an online store, mobile is key! Ensure that your local marketing strategy beats the competition by reaching your customers where they are looking for your products. Your millennial buyers are on all types of social media, but if you sell to boomers as well, a traditional TV, magazine, or radio ad could also be a great way to drive new traffic to your locations!
Buyers who shop in brick and mortar stores want to touch and feel the products before the buy. Set up your store like a showroom that encourages interaction!