Introduction to Holiday Marketing Best Practices

holiday-digital-marketing-best-practices-bannerWhether you sell widgets or watermelons, whether you’re online or also have a brick-and mortar presence, and no matter how large or small your advertising budget is, you can take advantage of all that online marketing has to offer you this holiday season. There’s a catch, though … you need to start right now!

Holiday - ScreenshotWe’ll cover five key things in this module:

  1. Who is Shopping
  2. When are they shopping
  3. How you sell: online, in-store, or both
  4. Programmatic holiday strategies
  5. SEO holiday strategies

This all adds up to creating a topnotch, best-practice-rich holiday marketing strategy that will help you make your holiday season one of the best ever.

Other holiday marketing best practice resources:

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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