As with any good marketing strategy establishing goals and the systems to facilitate those goals will be the key to your Q4 success. In this lesson you will learn:
- If you’re measuring the impact of your channels effectively
- Who your customer is and if you’re reaching them in a meaningful way
- If you’re testing as much as you should be
How can I build a marketing infrastructure for the holiday season?
Most best in class retail establishments start their infrastructure evaluation during the early summer months. So, do as the best-in-class do: dig in early to understand the state of your systems, establish approximate goals and ensure that your attribution model is in place.
AUDIO CLIP: Holiday Infrastructure: What to prepare? | Length: 1:52
Head of Programmatic Advertising
- Dig into Google’s attribution guide!
- Read the article: “Unwrapping User Expectations“.
- See holiday strategy in action on our blog.