Attribution

Attribution

Not sure where to begin with a modern attribution model? You’re not alone. It can be tricky to navigate the waters when the marketing technology landscape is exponentially expanding and your customers are changing the rules at every turn. We’ve put together a few helpful micro-lessons to clear the path towards attribution success. Enjoy!

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What Is Attribution?

A quick video definition of attribution for marketers.

FORMAT: Video    TIME: 0:58

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Define Your Attribution Goals

Not sure where to start with attribution? Start at the beginning: Defining your goals.

FORMAT: Video    TIME: 3:08

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Flexible Measurement Framework

How do you put a modern marketing attribution model together? Build a flexible measurement framework.

FORMAT: Video   TIME: 7:24

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Test & Measure, Test & Measure

The first time you set up an attribution model
will not be the last thanks to rigorous testing.

FORMAT: Video    TIME: 2:56

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Bringing It All Together

Map the customer journey, append value
to each action, evaluate, enjoy!

FORMAT: Video    TIME: 1:21

Attribution Webinar Recording
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Need Help With Your Attribution Model?

Need help with your attribution model? Just have more questions? Contact us and one of our experts will be in