Point It is hosting an exclusive event with Hulu and The Trade Desk to educate advertisers in the Seattle area about Connected TV (CTV) advertising – and how it can help you use TV to target users in a way that hasn’t been possible until now.
With Martin Luther King Jr. Day on Monday, I’m sure many of you are excited for the extra day of rest and relaxation ahead. But before we jump into the weekend, here is our weekly industry round-up: it’s all Google for this week’s post, with exciting news and updates on search ads, review extensions, Google Analytics, and even Google Assistant. Happy Friday!
Happy New Year! Let’s start the new year off right, and what better way to do that than to be on top of the latest industry news and trends? In the first industry round-up of 2018, we’ll be covering the recent AdWords 2x budget change, Google’s integration of third party reviews in local search results, and a couple of interesting reads on voice search and Amazon’s Alexa. Enjoy!
Happy Friday! Not a week goes by where Google isn’t coming out with updates or news for things to come. This week is no different, as Google has rolled out changes to AdWords, Maps, and has recently stated that that AMP and canonical pages must match by February 1, 2018. Also included in this week’s industry round-up is a piece on how to steal the competition’s best keywords.
Welcome to the weekend! This week’s industry round-up includes a variety of new ad features for Google and Facebook—from ad copy creation features to display ads—as well as an exciting new conversion-tracking snap pixel for Snapchat. Enjoy!
Happy Friday! In this week’s industry round-up we have news from Google regarding their much anticipated Mobile-First Index, as well as a brand-new feature to Google My Business. We also have a detailed look at what’s to come with Pinterest’s new ad managing platform, and a small yet interesting feature that has just been added to Bing Ads. Happy reading and have a spooky Halloween!
Another Friday, another Point It weekly industry round-up! This week’s edition features a variety of news, from the hot topic of Bitcoin and its potential to shake up the search marketing industry, to new features rolled out to Google AdWords and Bing Ads. Also included this week is a note-worthy piece on how to make the most of Google’s recent changes to sitelinks. Happy reading and happy weekend!
Happy Friday! Much like the leaves, and unfortunately the temperature, a lot of change is happening in the world of SEO and SEM as we enter this fall season. Featured in this week’s industry round-up are reports of upcoming changes to smart speakers, the new AdWords, and an insightful read on SEO trends to watch this upcoming year.
Happy Friday! In this week’s industry round-up we have a lot of exciting updates coming to both Google and Bing. These include Google increasing the number of sitelinks an ad shows, brand new features in AdWords, and Bing rolling out Dynamic Search Ads to all US advertisers. Also included this week is an interesting read on the effectiveness of phrase match keywords.
Happy Friday everyone! To cap off another beautiful week this summer we have our weekly industry-round up. In this week’s edition we have updates to Google AdWords and Search, as well as a couple of interesting reads about Facebook Ads and the 25 most expensive keywords on AdWords. Enjoy!