This year’s SMX West might have been held on the only 3 days of the year that San Jose saw no sun, but there was plenty to keep our minds active indoors. The conference was packed with engaging speakers, cutting edge ideas and hands-on workshops. While several areas of search advertising were discussed in depth, here are some of the broader themes and ideas that the Point It team took away.
Why should you use a 3rd party bid management platform? At Point It, we work with several 3rd party tools such as Adobe Media Optimizer, Marin Software and Kenshoo. I’ve learned that bid management tools can not only help with the ease of managing a paid search account, but can help me answer some key questions about a client’s search marketing program.