B2B Paid Search Funnel

The Challenges of B2B Paid Search

To understand the complexities of B2B paid search, it’s imperative to know how the lead funnel works, for it presents unique challenges for advertisers.
 The funnel is a concept that explains the process by which you obtain valuable customers.

Update: Shopping Support in Bing Ads Editor!

Oh BAE. BAE has done some great things lately, including Shopping support!  Finally, Bing Ads Editor version 11.4 makes it possible to create and edit existing Shopping Campaigns in Editor! As a Client Manager who spends nearly 90% of my time working in Shopping Campaigns, this is a BIG win. With this product update you will now see an additional tab under Campaigns called Shopping Settings. In this tab you’ll be able to set Store ID, Region of Sale, and Campaign Priority. Note: If you’re not seeing this tab, you need to upgrade!


Promoted at Point It: Mindy Kim, Associate Client Manager

Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce Mindy Kim, Point It’s newest Associate Client Manager, in conversation with our Sr. Manager of Marketing, Tim Mohler. You might be familiar with Mindy, as she was the author of our popular Point Taken blog articles over the summer as an intern here at Point It.