SMX West 2017

SMX West Recap: Natural Language, Mobile & More

This year’s SMX West might have been held on the only 3 days of the year that San Jose saw no sun, but there was plenty to keep our minds active indoors. The conference was packed with engaging speakers, cutting edge ideas and hands-on workshops. While several areas of search advertising were discussed in depth, here are some of the broader themes and ideas that the Point It team took away.

Data Strategies for Post Holiday PPC Webinar

Metrics not Mystics: Post-Holiday PPC Data Strategies

I don’t know about you, but even though it’s almost the end of January, I feel like I’m barely coming off the craziness of the holiday season. Typically, after the holidays there is all the loose ends that need to be tied up, such as auditing your accounts, putting together holiday reporting for clients/stakeholders, and fighting with your algorithms to get bidding back to normal. So now what? You’ve tied up all loose ends and now you’re looking forward to 2017 and you think to yourself “where do I start?”.

Easy Paid Search Wins: Automated Bidding

A while back I stumbled upon this quote: “Working hard and working smart sometimes can be two different things” – Byron Dorgan. If you’re anything like me you, you like to over complicate things because surely the answer can’t be that easy. Fortunately, in the world of Paid Search, there are many tools and resources that help make our lives easier. That is assuming of course that we use them. One such tool being rules that allow for automated bidding.

B2B Paid Search Funnel

The Challenges of B2B Paid Search

To understand the complexities of B2B paid search, it’s imperative to know how the lead funnel works, for it presents unique challenges for advertisers.
 The funnel is a concept that explains the process by which you obtain valuable customers.

Update: Shopping Support in Bing Ads Editor!

Oh BAE. BAE has done some great things lately, including Shopping support!  Finally, Bing Ads Editor version 11.4 makes it possible to create and edit existing Shopping Campaigns in Editor! As a Client Manager who spends nearly 90% of my time working in Shopping Campaigns, this is a BIG win. With this product update you will now see an additional tab under Campaigns called Shopping Settings. In this tab you’ll be able to set Store ID, Region of Sale, and Campaign Priority. Note: If you’re not seeing this tab, you need to upgrade!