5 Myths of Programmatic Advertising
Much like the loch ness monster, there is lore and enigma behind programmatic advertising. In fact, some industry experts and agencies do that on purpose to confuse you. In this article, we tackle some of the popular myths and realities of programmatic ad buying to help you get in front of the mystery and make better decisions.
We bring our ad strategy and account management experience to you to share our own playbooks and expertise. In our opinion, an educated marketer is a better marketer. We hope this will help you take your company’s digital marketing to the next level.
In this article, we cover the following 5 myths:
- Doesn’t programmatic advertising only give me access to “leftover” inventory that isn’t premium quality?
- Isn’t programmatic ad buying the same thing as Google Display Network?
- Isn’t programmatic ad buying too expensive too expensive for smaller companies?
- Isn’t it difficult to see where my ad dollars are going with programmatic?
- Isn’t programmatic ad buying just banner ads?