PEMCO is a true Pacific Northwest company. Their insurance products are marketed to Washington and Oregon residents. PEMCO provides insurance for auto, home, and boat. Their customers number almost half a million people.
As an established company in a region that is part of its branding PEMCO wanted to create a holistic marketing strategy that spanned across the major digital channels. PEMCO needed to reach new audiences, create new leads, and drive growth for an established brand. They wanted a partner who shared their values of community and transparency.
We took a multi-channel approach to target those intent to purchase, maximized revenue during product launch using best practices, and were able to reach loyal customers, software purchasers, and subscriber audiences. Our efforts led to a 47% increase in digital marketing-driven traffic to their website, a 248% increase in YoY leads generated, and increased executive confidence.
Our work with PEMCO was recognized by the Northwest marketing community. Point It was awarded the 2016 Pulse Award- Best Integrated Campaign B2C.