CBT Nuggets Launches a New Ad Buying Strategy

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CBT Nuggets Launches a New Ad Buying Strategy

CBT Nuggets, located in Eugene Oregon, is an organization focused on online training for IT professionals.

CBT Nuggets knew they needed to stand apart from the competition early on in the sales funnel. Our client wanted to find out where sales were coming from and how effective their ads were. CBT Nuggets approached Point It for help with their online ad buying.

We put all their assets and data in one comprehensive area in order to get a full look at their online ad buying strategy.

The average CPA went down 57% year over year. The average CVR experienced 46% year-over-year growth. Sign ups for trials showed a growth of 63% year-over-year.

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