This helpful guide to defending your digital marketing budget consolidates helpful expert advice from industry experts who help clients grapple with difficult questions for a living. It contains useful, how-to information to go into your next digital marketing budget discussion ready to defend, increase or consolidate your marketing budgets. Channel-by-channel, we outline helpful take-aways you can steal to defend your budget. Ready to increase your budget, steal the words right out of our mouths. Interested in creating a budget that approaches marketing from a holistic perspective? We help with that too. It’s the perfect resource for the marketer going into budget discussions or gearing up to debate budget allocations.