Microsoft Store Canada makes a large amount of its yearly sales in the holiday season from November to New Year’s.
Having an online marketing strategy helps to generate new customers, and sales. Point It was able to create a paid social media campaign to maximize ROAS. We were able to minimize costs and reach as many customers as possible.
The campaign resulted in over 11 million impressions, 238,000 clicks and 2,600 conversions. We had a click-through rate of 2.01% and a cost per click of $0.57. This led to over $800,000 in revenue, for a ROAS of 614%.