Our client is a major multinational corporation in 83 countries. The company develops, manufactures, licenses, supports and sells computer software, electronics and personal computers.
Our client needed to reach beyond the U.S. for retail sales in order to tap the global market. The company wanted to optimize its search engine marketing (SEM) to include more than 50 new markets. This meant incorporating 30 languages. Our client was faced with the tremendous task of targeting many different groups and subgroups on a global scale.
Point It was able to successfully expand our client’s SEM, exceed the 100% YoY revenue growth targets, and produce instant performance data.
Our client’s project was acknowledged as an industry gold standard by both the US Search Awards and by the Puget Sound American Marketing Association.