Rhapsody streams over 32 million songs. Subscribers have access through many types of devices. Rhapsody has 3.5 million members in 34 countries. The competition in the industry meant Rhapsody had to expand it’s reach in order to draw in new customers. As millennials demanded more from their brands Rhapsody could no longer skate by as the biggest company in the business.
Rhapsody needed to tackle two problems. The company had to stand out from competitors, and optimize its online strategy.
Point It created an online marketing strategy that led to more trial subscriptions, and a ultimately, more conversions. By conducting a reassessment and changing the advertising strategy Point It was able to identify new opportunities. Rhapsody ended up with their highest quarterly trial volume yet.