Programmatic Myths – Bringing It All Together
Myth – Programmatic Is Just Banner Ads
Myth – Programmatic Is Too Expensive
The Programmatic Ecosystem
What Is Programmatic?
Budget For Programmatic Advertising
Why Is Programmatic So Confusing?
How Do I Do Programmatic For Mobile?
How Is My Brand Protected?
Where Does Programmatic Inventory Come From?
How Much Does Programmatic Advertising Cost?
What Does Remnant Ad Inventory Mean?
What is RTB?
How Does Programmatic Advertising Work?
Where Can Non-Transparency Occur In Programmatic Advertising?
How Can I Get Media Transparency In My Programmatic Advertising?
What Is Arbitraging Media?
What Questions Should I Ask An Agency About Programmatic Ads?
What Does Media Transparency Affect?
CBT Nuggets Launches a New Ad Buying Strategy
Programmatic Display to Bridge the Data Gap
Upper Funnel Display Success
AI, Bots, & Automation meet AdTech
Programmatic Advertising Office Hours
2017 Predictions & Achieving Goals through Programmatic Advertising
Deterministic Data + Digital Marketing Headlines
Transparency, Programmatic, and You
Deterministic Data: A Powerful Holiday Tool
Programmatic Video: Shareable Stories
Myths & Realities of Programmatic Display
Attribution is Scary
BIG ROAS: Direct Response + Brand Awareness
ebook – Beyond Digital Marketing Attribution