New Faces, the People Behind the Results

Fine Point Grey Al Lepow Jason Nowlin. SEO Manager Jillian Tyack, Associate Client Manager

New Faces, the People Behind the Results

(25-minute podcast)

We’re growing! This week we introduce you to some of our new team members, their backgrounds, and their take on digital marketing. We also explore the news – from bad ads to reinventing in-person shopping and dive into how to find top talent, build a strong culture, give feedback well, and motivate your team. Your host, Maureen Jann is joined by Al Lepow, Jason Nowlin, and Jillian Tyack from around our organization.

 

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Featured Experts:

Al Lepow, Programmatic Account Manager

Jason Nowlin, SEO Manager

Jillian Tyack, Associate Client Manager

Guests and Experts

EXPERTS:

Al Lepow, Programmatic Account Manager

Bio: Al joined Point It’s growing Programmatic advertising team from Big Fish Games where he worked in marketing and user acquisition. He began his career in Tel Aviv working for Jelly Button Games, Scientific Games, and ClickWall working across marketing, media buying, and account management roles. He has a BS in Strategy Advertising from Virginia Commonwealth University and enjoys adding new guitars to his collection, fixing old instruments, and playing music.

Jason Nowlin, SEO Manager

Bio: With a background in marketing, branding and advertising Jason brings the ability to tell stories to the digital marketing realm. Combining his traditional skills with a love of research, he’s become a top expert in SEO, working in-house for Amazon and at RKG, a Merkle company, before hitting the ground running here at Point It.

Jillian Tyack, Associate Client Manager

Bio: Having worked for Amazon and UberEats along with two PR internships at Broadgate Mainland PR and Inspiringfifty in London, Jillian brings her data-driven marketing skills to Point It’s paid search team. She has a Master’s degree in Marketing Communications from University of Westminster and a BA in Media Communications from University of Washington.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

Transcript

 

Maureen Jann: Welcome to Fine Point, a weekly digest of digital marketing updates. Each week we’ll feature industry experts and some truly interesting guests to talk through what’s happening in digital marketing. I’m Maureen Jann, the director of marketing at Point It, a digital marketing agency here in Seattle, Washington and I’ll be your hostess. I have very special episode of Fine Point: we’re talking to the people behind the digital marketing results produced here in the office. That’s why along with the headlines, I have a group of new faces at Point It joining us today. We’ll be chatting with Al Lepow, Jason Nowlin, and Jillian Tyak. They’re from across our organization and they’ll be sharing a little bit about their experience so far here at Point It. So, welcome everybody.

 

Al Lepow: Hello.

 

Jason Nowlin: Howdy.

 

Jillian Tyak: Hi, there.

 

Maureen Jann: Hi. Thanks for coming in. Okay, so, let’s dive into the headlines because I have a lot of questions for you. We have a lot to cover. Let’s talk headlines. My network is talking about bad ads, reinventing in-person shopping, and employee feedback and praise- which I thought would be a nice dovetail with, like, the whole new employee deal. The first one is: Google goes after bad ads on the bad sites that pop up from them, which I know we’ve all been listening to the news. You can’t avoid it really; it’s overwhelming. Even on Facebook, all I want to see is puppies and kittens and all I see is president stuff.

 

So, Google’s on a tear to basically combat the bad ads from both just malware sites and that kind of business as well as combating those sites that are fake news and trying to cash in on clicks. Google says that more than a thousand of it’s 66,000 employees work to remove ads that violate policies. Think weight loss scams, counterfeit goods, malware-infested content, etc. I imagine they really have their work cut out for them, you know? Like, that’s got to be serious. A thousand out of 66,000. I don’t- I’m sure this is an easy percentage which I’m not that- unfortunately, we’re midday and I’ve just eaten lunch, so there’s probably not a chance that I’m going to calculate that percentage, but I- it just sounds overwhelming to me.

 

So, the bad news is that sites are- the bad news sites, not the bad news, but it is kind of bad news- the bad news sites become challenging to police from what I understood from this article because how do you verify it’s bad news? I don’t know. I mean, have you guys ever come up with, like, or read a news article and discovered the source is really sketchy?

 

Al Lepow: Yeah, I recall very recently watching CNN at the gym. I was on the treadmill, it was the thing at the top.

 

Maureen Jann: Yeah.

 

Al Lepow: They were interviewing a guy who has a fake news site and the were asking him why he does it and he says, “I’m not doing it for fake news. For me, this is satire. For me, I’m providing humor and joy into the world,”. And I don’t think- I get it, there’s a fine line. I think some people are doing it to be malicious and some people are doing it because they’re trying to make money and you’re trying to find your balance, you know? There’s sort of that fine line that gets walked.

 

Maureen Jann: That’s true. I mean, The Onion is- if you don’t know better- in fact, I think there was a senator at one point that actually used an Onion article as, like, a reference in a talk he gave sometime back. So, I can see that there’s, like, this- this could be a slippery slope, but I hope that it’s making people aware of, you know, making real efforts to become aware of, like, the source of their news because you don’t want to be that guy who quotes that thing from The Onion because that’s awful. Like, how embarrassing? So, anyway, it’s always interesting- it’s always something on our mind because ads are our business and, you know, that kind of thing. So, cool.

 

Well, the next one is shopping centers reinvented. Now this seems like it wouldn’t be connected to our business, but we often have to track attribution models from in-person to online. And so, there’s a lot thought around, in my opinion, like, what does that reinvented shopping mall look like and how do we turn that into part of the overall marketing strategy that can be tracked and followed and etc.? So- but, you know, you ask the question with store closures like The Limited, American Apparel, Macy’s, Sears, I mean really, transformation is necessary if you’re going to keep that mall concept alive. Not to mention you’re seeing millennials and the next generation which are starting to enter the workplace, I’m guessing. They’re really talking about- they have different expectations. Like, the 1980s, like, you know, Breakfast Club mall rat is not going to work anymore, like, that’s not the model that’s- that’s viable for this next generation. I don’t know.

 

Hey, Jason. I don’t know about you, but did you ever hangout at a mall?

 

Jason Nowlin: I did. Admittedly, my family actually nicknamed me “Mallboy” because I was that 80s kid that liked to hangout at the mall.

 

Maureen Jann: I can’t even- I’m trying to wrap my arms around that right now and I’m having a really hard time with it. You’re making my face turn red.

 

Jason Nowlin: So, yes, yes. I was a mall kid. I’ve seen this transformation:

 

Maureen Jann: [crosstalk 00:05:06]Yeah.

 

Jason Nowlin: the brick-and-mortar to the digital.

 

Maureen Jann: What do you feel like were the basic things you got out of, like, being at a mall when you were younger?

 

Jason Nowlin: People. Socializing.

 

Maureen Jann: Sure.

 

Jason Nowlin: Actually being able to see the product, try it on, feel it, smell it, if it was cologne, whatever.

 

Maureen Jann: Mm-hmm (affirmative).

 

Jason Nowlin: The tangible aspects that don’t exist in the digital world.

 

Maureen Jann: Sure. Well, and I think that’s the thing is, like, people- they’re trying to- as this article talks about it, it’s like, marketers are- or these stores are trying to keep the things like family-friendliness and social and food and all of those great things that are so core to, like, that mall experience if you grew up, you know, in the 80s or 90s, that that was a part of your culture and- but dovetail that in with things that are, like, more modern like ease of parking which malls are never known for ease of parking, that makes me kind of want to kill myself. And then, there’s the convenience thing, like, I mean, to wander all of the mall to try to find things … it’s the worst.

 

And for us, I don’t know about you guys, but, like, I have four-year-old, so, like, when it’s raining out, there are limited options to have that kid run around or else she’s going to explode in our house and that’s no good. I don’t want that. So, sometimes we go to the mall and we do laps. We’ll just do laps around the mall in rainy, rainy Washington and it’s just kind of one of things that we do. So, I don’t know.

 

Jill, what brings you to a brick-and-mortar store these days?

 

Jillian Tyak: That’s a good question. I think- I was just thinking back on it and the only time that I actually go to a mall or a brick-and-mortar store is probably to return something that I ordered online and then, later on, decided I didn’t want and I just couldn’t be bothered to go to a post office to return it by mail.

 

Maureen Jann: Yeah.

 

Jillian Tyak: And so, just going into the store, for some reason, is easier and so, that’s usually why I end up there. And then while I’m there, I’ll probably do other things since I’m at a mall, but

 

Maureen Jann: [crosstalk 00:07:00] Yeah.

 

Jillian Tyak: most of the time, looking back, that’s probably the only reason that I actually visit now.

 

Maureen Jann: Yeah.

 

Jillian Tyak: … which I never thought about until right now, so that’s very interesting to me.

 

Maureen Jann: Well, it impacts the way we market and, you know, the way we shop can be a way to, like, translate that into the way we work which might be an interesting blog post! That’s what!

 

I know, for me, like, I like to try on clothes in a store. Like, I’m not an off-the-rack person. I like to try on shoes, too. Are they too high? Are they too low? Are they comfortable? And then go online and find a better deal. That’s generally what I do. So, anyway, it’s interesting. And I think if you’re buying electronics, you’re probably doing that touchy-feely thing, too, and then- and then, going online to find what you’re looking for. I imagine there’s some of that, so, anyway …

 

The last article that I found was “How Praise”- this was an Inc. article- “Praise: How to Give Positive Feedback that Drives Better Results”. And, you know, of course the word results caught my eye because we are- when that’s- that’s our flagship word is results and I should have a flag that says “Results” on it, so I could wave it around during our podcasts, but, you know, it’s pretty standard stuff. Although, you know, we keep talking about it, we rehashed this topic over and over and over again, but, like, if you want to get great results from employees- no matter what industry you’re in- but, you know, I know this is something that we do a lot at Point It is, you know, praise should be public. It should recognize the individual, it should be authentic, it should be immediate, it should be specific, and it should be enthusiastic, you know?

 

If you’re giving praise and you’re like, “Al, you did okay.” You know what I mean? That’s fine, but I imagine it would be more exciting if, you know, somebody got all jazzed up for you. That’s my theory.

 

Al Lepow: I would appreciate the pat on the back. Absolutely.

 

Maureen Jann: Yeah?

 

Al Lepow: [crosstalk 00:08:45] Yes.

 

Maureen Jann: Do you want me to be enthusiastic or do you want me to do it kind of like, you know, that character on Monster’s Inc. where she’s, like, tired of you already by the time you get to the window?

 

Al Lepow: I don’t- I didn’t see that.

 

Maureen Jann: I got a four-year-old. I see them all.

 

Al Lepow: Yeah.

 

Maureen Jann: Yeah. So, I don’t know, do any of you guys have a good example of where you’ve been recognized well?

 

Jason Nowlin: Well, we do it here … and it is immediate and it is impactful and it is public. And- doesn’t have to be an earth-shattering discovery, but it can be a “job well done” on a daily basis and we do give out awards here internally, which is nice. And at my previous job, we did some other things. So, I’ve had the pleasure of working for a couple of companies that actually did reward their employees with that recognition.

 

Maureen Jann: Yeah.

 

Jason Nowlin: Also, had the pleasure of going to an employee engagement conference in Atlanta.

 

Maureen Jann: Oh!

 

Jason Nowlin: And one of the big takeaways I had from that was that the primary reason people left jobs wasn’t money, it was happiness and that happiness came from that recognition. And it didn’t have to be at the year-end banquet or the Christmas party, it could be on a random Tuesday and they get that pat on the back that Al just mentioned. And that stuck with me for over a decade now that that really affects people. And that’s how I’ve tried to build my managerial style myself, is to recognize people and not just in private, like in a one-on-one, but in front of the office because we’re all working hard and it’s nice to get that pat on the back.

 

Maureen Jann: Yeah, we have that rockstar program which … I created, so, you know, I know a little bit about that, but it is been fun to sort of see how it’s taken off and it didn’t take long. We didn’t have anything like that when we got here and, you know, once you start it- once you get that ball rolling, people get really excited about it. They just- they took off without any sort of prompting from, you know, us, so …

 

Al Lepow: I think it’s nice, also, to know where you stand in the quality of your work, you know? It’s just a simple cause-and-effect.

 

Maureen Jann: Yeah.

 

Al Lepow: I’ve worked jobs where I go in everyday, I work as hard as I can, I leave at 5,

 

Maureen Jann: Yeah.

 

Al Lepow: And I have no idea who’s looking at my work or if it’s good or not,

 

Jillian Tyak: Yeah.

 

Al Lepow: I just know that I haven’t been fired, so I know that I’m doing something right, but, you know, it’s nice to get that recognition, it really is. Just so you know where you stand in the quality of your work.

 

Maureen Jann: Yeah, yeah. And Point It has lived a group of very self-motivated people, so, like, I don’t think you need a lot to get people jazzed up, so that’s- that’s an exciting- that’s a pleasant thing for me. I really enjoy seeing all the motivation, but then, when you get to actually have the cherry-on-top of, like, recognition, it can really change the perspective.

 

Jillian Tyak: I, also, think getting those emails- I, like you, I’ve never- like Al, I’ve never been at a company where you get recognized so quickly for a job well done and so, being able to see your name on one of those emails with such a good group of people and you’re now kind of in that circle, like, that you’ve done, also, a good job

 

Maureen Jann: [crosstalk 00:11:44] Yeah.

 

Jillian Tyak: is a good feeling to have that recognition.

 

Maureen Jann: That’s good feedback. Thank you. That’s helpful. It’s nice to know that it matters and people like it. Awesome. Well, let’s- let’s get you- talking to you guys more about what you do here.

 

So, Point It has been growing like crazy and we’ve really crazy high standards for our new hires, so there’s just never- never a lack of quality here which is exciting. And so, we thought by interviewing you guys, we could talk a little bit more about the type of you’re doing and it would be helpful for people who, you know, are clients or perhaps, like, interested in doing this kind of work. So, I’m delighted to have all three of you guys here with us today.

 

So, Jason, we’re going to start with you.

 

Jason Nowlin: Alright.

 

Maureen Jann: Okay.

 

Jason Nowlin: Let’s do it.

 

Maureen Jann: So, let’s talk about when you were hired and what do you do for Point It?

 

Jason Nowlin: This is Jason Nowlin. I was hired in October and I work on the SCO team.

 

Maureen Jann: Right on. And can you tell me a little bit more about, like, what does being on the SCO team entail?

 

Jason Nowlin: Sure. So, we do all things SCO from the technical site audits to the monthly reporting to the benchmark reporting to the keyword analysis and research down to the on-page optimizations. We do the technical and the user experience and everything in-between.

 

Maureen Jann: Yeah.

 

Jason Nowlin: So, it’s a full service SCO agency we have here.

 

Maureen Jann: Awesome. And what are you- I mean, I know you’ve worked several places, this is kind of in mid-career space for you.

 

Jason Nowlin: Mm-hmm (affirmative).

 

Maureen Jann: So, tell me how Point It is different from the other places you’ve worked.

 

Jason Nowlin: The first thing that stands out- I’m sorry it’s a buzzword- but it’s the culture. What you’re promised in your interview process, which it very lengthy, you touched on it a second ago about how there’s high standards here,

 

Maureen Jann: [crosstalk 00:13:27] Yeah.

 

Jason Nowlin: which I really respect. And we all sit next to each other and enjoy doing that. And that culture permeates everyone in this office from my experience. And so, to hear that from day 1 and then- day 1 in the interview process- to then starting in day 1 and see that consistency and realize it’s not just a line to get you to take the offer

 

Maureen Jann: [crosstalk 00:13:48] Yeah.

 

Jason Nowlin: which that’s happened to me before,

 

Maureen Jann: Sure.

 

Jason Nowlin: is incredible that it’s so transparent and it’s so consistent. That’s the biggest word to me. There’s a consistency to what is promised and what’s delivered.

 

Maureen Jann: Hm. Awesome. How do you feel like the work you do is different here than maybe another place you might work?

 

Jason Nowlin: Honestly, it’s very similar as far as the autonomy I’ve been given. The director of SCO, Sean, brought me in and turned me loose. And again, that trust we talked about?

 

Maureen Jann: Yeah.

 

Jason Nowlin: It- I almost felt like that was a pat on the back. That while of course I have to earn his trust being a new fellow here, the face that he’s like, “Do this audit. I trusted you. You know, you’ve proven yourself in the interview process, you’ve got a good track record.” and that I didn’t have to jump through hoops; he gave me the opportunity. And so, that’s different.

 

Maureen Jann: Yeah.

 

Jason Nowlin: I didn’t have to go through all these levels of proving grounds he’s like, “You’re here for a reason. Let’s work together and get this done.” And I thought that was awesome to be able to have that trust right off the bat.

 

Maureen Jann: Yeah. Sean’s one of my favorite people to work with here. He’s like- he’s smart and makes such a big difference and once you know him, you’re in like Flynn, I guess

 

Jason Nowlin: [crosstalk 00:15:02] Exactly.

 

Maureen Jann: [crosstalk 00:15:02] is the right words. So, how did you end up doing what you’re doing? What was your path?

 

Jason Nowlin: I’m one of the people that is actually working in the field they went to college for. I’ve always had a passion for advertising and marketing and branding

 

Maureen Jann: [crosstalk 00:15:14] Whoa.

 

Jason Nowlin: [crosstalk 00:15:14] Went to school for it and carved out my career in this field.

 

Maureen Jann: Wow.

 

Jason Nowlin: So, I know- apparently I’m an anomaly of sorts, but

 

Maureen Jann: [crosstalk 00:15:19] So, not a zoology [inaudible 00:15:22]

 

Jason Nowlin: Exactly.

 

Maureen Jann: Mkay.

 

Jason Nowlin: Not marine biologist or music or dance or anything else. This is what I have a passion for. I like storytelling. I like working on the agency side. I like advert- I’m a consumer, so I want to have a hand in the messaging that’s being put out there.

 

Maureen Jann: And the experience, right?

 

Jason Nowlin: Exactly.

 

Maureen Jann: [inaudible 00:15:38] Awesome.

 

Jill, I would love to hear when you were hired and what do you do at Point It?

 

Jillian Tyak: Hi, this is Jill. So, I was hired in October, so I’ve been here for about four months now. I’m an Associate Client Manager, so I work on the paid search team. I get to work with ad words, social, and shopping right now, so I get to learn a lot

 

Maureen Jann: Yeah.

 

Jillian Tyak: … all at once which I find every exciting.

 

Maureen Jann: So, that’s social media, advertising, and shopping feeds, yeah?

 

Jillian Tyak: Yes.

 

Maureen Jann: Okay, perfect. So, what makes Point It different than other places you’ve worked?

 

Jillian Tyak: Kind of piggybacking off of Jason, it’s definitely the culture. I was working, before this, at two large corporations and I felt invisible there

 

Maureen Jann: [crosstalk 00:16:33] Yeah.

 

Jillian Tyak: [crosstalk 00:16:33] and didn’t really enjoy going into work everyday. I’m not sure if anyone would notice if I did or not, so

 

Maureen Jann: [crosstalk 00:16:39] Sad.

 

Jillian Tyak: [crosstalk 00:16:40] going in everyday was not motivation for me to do anything above and beyond what I was being asked, but coming to Point It, it’s a smaller office, you get to see everybody, you get to know everyone that’s working around you and right off the bat, there’s very high expectations, even coming into an entry-level position. There’s a lot of opportunities for me to learn

 

Maureen Jann: [crosstalk 00:17:06] Yeah.

 

Jillian Tyak: [crosstalk 00:17:06] and throw myself into new situations. And so, I really enjoy that aspect of it.

 

Maureen Jann: Yeah, it definitely caters to the high performers, you know?

 

Jillian Tyak: Yes.

 

Maureen Jann: Even our new marketing intern, I’m like, “Hey, girl. We’re going to rock this. Let’s go. Day 1.

 

Jillian Tyak: [crosstalk 00:17:22]Throw ’em in.

 

Maureen Jann: [crosstalk 00:17:22]You already got a job.” So, I-

 

Jillian Tyak: That was the easy part.

 

Maureen Jann: Yeah, the interview is the easy part, which is not easy.

 

Jillian Tyak: No.

 

Maureen Jann: Even our intern had four- two- one pre-screen, two interviews, and then, a waiting period, so …

 

Jillian Tyak: Wow.

 

Maureen Jann: Yeah. It’s serious business. We’re no joke about the people we bring in, but that’s fantastic.

 

So, can you tell me, like, the path you took to get where you are?

 

Jillian Tyak: Yeah. So, when I was studying and going to school, I wasn’t sure that digital marketing was the direction I was going in, so good for you, Jason, that’s awesome. I was studying communications and figured that was a good kind of open door to a lot of different fields. And then, once I finished my undergrad, I decided that I wanted to go back to school and learn some more and marketing was always something that was an interest of mine. And then once I was in school for my Master’s, digital marketing kind of, like, fell onto my plate and I got to learn a lot about it really quickly and the- I love the aspect of having just so much data at your fingertips to work with to create different advertisements and kind of marketing strategies based on just consumer data from yesterday. And so, I think that’s awesome and so, that led me into looking into an agency that did pay search and other digital marketing aspects. And so, that’s kind of how I ended up here.

 

Maureen Jann: Yeah? I heard you traveled internationally for a while.

 

Jillian Tyak: Yeah, so I did my Master’s in London. So, I was there for a year studying and completed a Marketing Communications degree there. Most of it was work, but there was, also, a lot of play. So, lots of traveling which was a great experience.

 

Maureen Jann: I love to travel, so I- high-five on that for sure.

 

Jillian Tyak: Yes, thank you.

 

Maureen Jann: Fantastic.

 

We’re going to go to you next. Can you tell us a little bit about- or when you were hired and what you do here at Point It?

 

Al Lepow: Sure. I got hired in December 2016 and I-

 

Maureen Jann: [crosstalk 00:19:35] That was like a moment ago.

 

Al Lepow: I know, I know. It’s gone by so fast. Getting hired at the end of a crazy Q4 is so much independent learning because everyone is running around like they’re on fire and you just kind of have to pick up the pieces and put together what you can put together,

 

Maureen Jann: Yeah.

 

Al Lepow: but I came in to join the Programmatic Display Team as the newest Campaign/Account Manager.

 

Maureen Jann: Fantastic.

 

Al Lepow: Yeah.

 

Maureen Jann: Fantastic. And you know, I know that you’ve worked some other places and done a lot of traveling

 

Al Lepow: Yes.

 

Maureen Jann: as well. What makes Point It different than the other places you’ve worked?

 

Al Lepow: I’ll piggyback a little bit, but I’ll try and spin it differently. Obviously, the culture. I mean, from day 1, like Jason said, it wasn’t just a line to get you in the door.

 

Maureen Jann: Yeah.

 

Al Lepow: I mean, the promise of true comradery and collaboration is just absolutely-

 

Maureen Jann: [crosstalk 00:20:26] Can’t get rid of us.

 

Al Lepow: It’s- it’s- I mean, it’s palpable. You can feel it in the air; it’s a real thing that exists.

 

Maureen Jann: Don’t start singing, okay? That’s all I ask. Go on.

 

Al Lepow: [crosstalk 00:20:33] I won’t. I’ll do a soft shoe later, but-

 

Maureen Jann: Oh, excellent.

 

Al Lepow: But also, the culture surrounding the work that we produce- I come from the mobile gaming world, the social gaming world where there’s not a lot of transparency, so the fact that we put and emphasis on transparency, that we fight for it as an agency and the product that we buy

 

Maureen Jann: [crosstalk 00:20:53] Yeah.

 

Al Lepow: and then, by giving that transparency to the client, is something that you don’t see very often and I think that advertisers don’t know that they can fight for it and they can get it.

 

Maureen Jann: Huh.

 

Al Lepow: So much of your results- it’s not just your ROAS, it’s not just your ROI, it’s the learnings that you get from the money that you put into these machines.

 

Maureen Jann: Right.

 

Al Lepow: So, if you’re not getting that, 50% of your budget is wasted right off the bat.

 

Maureen Jann: That’s 100% true.

 

Al Lepow: So, that’s- that’s my advice to anyone listening is whoever you’re working with, push for transparency. You can push for it and you’ll get it.

 

Maureen Jann: I like that. I like that you come with a hot tip, too.

 

Al Lepow: Absolutely.

 

Maureen Jann: That was nice. Just sneak it in there. So, how did you end up doing what you’re doing now?

 

Al Lepow: Oh, man. I have sort of a combination again of the two people that came before me. I studied marketing and branding in college, but I was a line cook and sous chef from age, like, 15 to, like, 25.

 

Maureen Jann: Huh.

 

Al Lepow: When I graduated from school, unfortunately, I graduated in an economic collapse. So, I went overseas to try and find a job and I ended up working the 11 p.m. to 7 a.m. at a café where I made some really fun friends and one of them said, “Hey. I got this thing. You should do this thing.” and I got involved in Start-Up Nation, so I was in Tel Aviv and I started working in startups.

 

Maureen Jann: Sure.

 

Al Lepow: Fast forward seven, eight years later and I’m a seasoned media-buying professional with- with, you know, enough experience in media buying to make it worthwhile to be here, so-

 

Maureen Jann: Perfect.

 

Al Lepow: Yeah.

 

Maureen Jann: Yeah, well, hey. It’s takes all kinds and it takes all paths, right?

 

Al Lepow: Yeah.

 

Maureen Jann: Fantastic. Well, I mean, I got here- I think- I’ve been here two years now, which is- and I have to say, like, my- you know, you could say that the honeymoon is over at a certain point, but I haven’t found that yet and that’s two years in. And I, generally, only stay at a job for about three years, so I foresee some length in my stay here.

 

Al Lepow: [crosstalk 00:22:52]Absolutely.

 

Maureen Jann: So, it’s a cool place and I’m always surprised at how- how smart and real our leadership team is and how we get to celebrate with them, you know? And they’re really clear about that, so that’s a lot of fun. We have a meeting coming up that shares all of our successes for the year. I’m really looking forward to it because it- you know, they just- they do a lot of sharing and it gives us an opportunity to recognize all of the people doing great work, so …

 

Anyway, well, I … I think that’s it for us today and thank you guys for joining us, we really appreciate it. I hope you had fun and for all of you out there, I hope enjoyed learning about the people behind the results. Anything we mentioned today, like links or whatnot, will be included in the show notes, so take a look. I’m Maureen Jann for Point It and this is Fine Point Weekly Digital Marketing Updates. Find us on Twitter for our latest content, podcasts, and more. Subscribe to our podcast through your favorite podcast distribution source, including the iTunes Store. We feel very official having us on the iTunes Store. See you next week and for now, stay on point.

 

 

 

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