This paper is the result of a partnership between Remodista and Point It and a collection of other brilliant minds from the retail marketing technology space. We hope you enjoy the results!
Many marketers attempt to be captivating, relatable storytellers, but it too often feels as if they skipped something important from print to screen, or from store to tablet.
Today’s consumers expect stories to be personalized and consistent no matter where, when, or how they connect with your product. And strategizing an approach may start with simply reconsidering the journey of your main character—the customer.