A Guide to Strategic Link Building

Studies have shown that only 20% of search engine users click on sponsored search results with any regularity. For businesses, that means that organic search results are key to customer conversion — and link building is a critical step in earning those organic results.

If visitor conversion is a form of marriage, it could be said that link building is like dating. If you’ve been playing the field with mixed results and are looking for something more serious, we invite you to read “Strategic Link Building.” Part article, part infographic, this paper reveals the fundamentals of link building with an eye to achieving the best search engine results — and wooing customers as a result.