Targeted PPC Strategy to Edge Out Competitors

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Targeted PPC Strategy to Edge Out Competitors

Door to Door Storage is a storage and moving company based in Kent, Washington. Their innovative ideas create a concise way of moving or holding items. Over the past 20 years Door to Door has grown into a respected organization.

Competition in recent years have increased the need for an online marketing strategy. Other storage business have created their own unique ways of storing and moving. Door to Door needed a pay-per-click (PPC) strategy to target their ideal customers. They needed to implement their digital strategy throughout the sales process.

Point It was able to provide the services that Door to Door needed. Point It created a local advertising strategy that provided a cohesive message from query, ad, landing page, and sale. The customer experience was personalized to fit the customer’s needs.

As a result, leads increased 25% between 2013 and 2015. Increase for the moving lead cost was kept at 0.00r % compared to the 20-30% industry average. Overall PPC spending for Door to Door decreased by 16% YoY.

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