Polyclinic approached Point It with a simple sounding task: help them make their paid search and seo strategy pay off. The Seattle-area clinic wanted to help increase traffic and conversions by combining two effective channels.
Point It looked at their keywords to fine-tune the paid search strategy to focus on what and when the customer was looking for access to medical help. From an SEO perspective, Point It applied technical changes and optimized copy to help take advantage of business critical seasonal trends.
The combination of paid search and ppc generated high quality leads that helped the company see a sharp increase in conversions.