Programmatic Display to Bridge the Data Gap

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Programmatic Display to Bridge the Data Gap

At&T Developer Program, a business group within AT&T offers APIs and products for measuring efficiency. The AT&T Developer Program also puts on an annual conference for developers.

The organization was having difficulty in driving consumers to it’s website. The AT&T Developer Program optimized it’s website, but needed Point It’s help in creating more traffic.

Through a programmatic campaign the AT&T Developer Program was now able use real-time demographics using a programmatic algorithm that provided strategic testing.

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