Microsoft Store approached Point It with a unique opportunity. The company wanted to know if social media was worth a long term investment. Point It needed to prove the value of social media.
Paid social media is usually implemented at the top of the funnel. Could Point It show direct results by targeting the right individuals that would purchase directly from their initial point of interaction?
Point It created outstanding ROAS for the client’s Facebook campaign test case, was able to identify the ideal users most likely to close sales via social media, and showed use of dynamic product ads, message sequencing and video.