Transparency, Programmatic, and You

Transparency, Programmatic, & You Priya Kapoor, Programmatic Campaign Manager James Haagenson, Programmatic Campaign Manager

Transparency, Programmatic, and You

Be an Educated Advertiser

(30-minute video)

Did you know that the members of the Associations of National Advertisers (ANA) voted “transparency” as the word of the year in 2016?  It’s true. K2 Intelligence released a study that showed that approximately 51% of sources reported non-transparent business practices across digital advertising. So, it’s a real problem if you don’t know what to look out for. If you are considering programmatic advertising, don’t get the short end of the stick. Know what to look for in agencies, tools and players in the industry.  When you know, what’s being spent where, you’ll get maximum ROI from your programmatic marketing campaigns.

In the webinar, we will help you learn:

  • What a non-transparent, at risk programmatic media buying situation looks like (and what it could cost)
  • Which players in the industry focus on transparency
  • What arbitraging media is and how it could impact you
  • The most important questions to ask an agency you’re considering to manage programmatic for you

Featured Experts:

Priya Kapoor, Programmatic Campaign Manager

James Haagenson, Programmatic Campaign Manager

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