Did you know that the members of the Associations of National Advertisers (ANA) voted “transparency” as the word of the year in 2016? It’s true. K2 Intelligence released a study that showed that approximately 51% of sources reported non-transparent business practices across digital advertising. So, it’s a real problem if you don’t know what to look out for. If you are considering programmatic advertising, don’t get the short end of the stick. Know what to look for in agencies, tools and players in the industry. When you know what’s being spent where, you’ll get maximum ROI from your programmatic marketing campaigns.