What’s the scariest word you’ll hear this fall? ATTRIBUTION. Marketers are prepared for monster deadlines, complications hiding under the bed, CEOs wandering the halls at night…but absolutely nothing scares the modern digital marketer like a conversation about ATTRIBUTION.
Grab a handful of candy corn because it’s time to face your fears. Listen in as Evan Barocas, Point It’s Director of Display, and Samuel James, Director of Analytics go through some practical advice that will help tame the terror of attribution in a cross-channel, multi-channel, omni-channel, too-many-channel world.