People don’t wait until they get home to make purchases. Transactions happen in a micro-moment (it’s a little like a New York minute). They’re trading stocks while picking kids up from daycare. They’re buying shoes while stirring noodles. Consumers are challenging brands to keep up with them. With big data trends bringing new insights and attribution tracking in a smarter, more savvy place, the pressure to better understand the mobile consumer and their contributions to the retail bottom line is fierce.
Join our panel of experts from Google, Remodista, and Point It to discuss the challenges brands are facing from an organizational, transactional, and tactical perspective.