Are you confused by the myths and realities of programmatic display? Maybe you’ve heard that it’s mysterious, expensive to implement, and difficult to track. But it’s actually an innovative, cutting-edge, and affordable method for bringing new customers into your sales funnel.
Join Evan Barocas and Sherveen Shingu, programmatic display experts at Point It, as they guide you through the mountains, rivers and valleys of this effective addition to your digital marketing channels.
In this session, you’ll dig into three major misconceptions about programmatic display:
- “It’s the same bang for your buck as Google Display Network.”
- “It’s too expensive to run those types of campaigns.”
- “Isn’t programmatic display just banners ads?”