It’s likely you’re using PPC + SEO But what if we told you that you could amplify the success of your campaigns if you strategically combined them? It would be like the peanut butter cup of digital marketing. Does it work? It sure does: a 37% increase in CTRs in organic SERPs when users see both organic and paid search listings (Google). Let Sean Van Guilder, Director of SEO here at Point It mix it up with Evelyn Baek, Senior Client Manager to offer you delicious strategies and tasty tactics you can put into place ASAP.