Events & Webinars


Thinking with Google: PPC Profitability

Date: June 14th
Time: 9:00am – 11:00am PDT
PI Guest: Maddie Cary, VP of Client Service

Join our own Maddie Cary and Google’s Nick Danford in this profitability focused seminar. Maddie and Nick will cover the profitability approach with benchmark data, share challenges facing Point It’s clients, and highlight case studies on profitable paid search.

Register now! 

Past Events


Logo SMX

SMX West

Date: March 13 – 15
PI Guest: Maddie Cary, Director of Paid Search

Maddie covered Turning Competitor Data into Actionable Visuals.


Reaching Cord Cutters with Connected TV Advertising

Date: April 4th
Time: 11:30 – 1:15 PDT

Learn how to reach cord cutters and measure your results at this exclusive luncheon from Point It. Special guests include Hulu and The Trade Desk.

Register Now!

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HeroConf Austin 2018

Date: April 16 – 18
PI Guest:  Maddie Cary, Director of Paid Search and Matt Mason, Senior Client Manager


Adstage – Podcast

Date: November 14
PI Guest: Matt Mason, Senior Client Manager

Listen to Matt talk about his latest challenges with Facebook Advertising and the way he went about fixing them.

TechStars Startup Week – Seattle

Date: October 2-6
PI Guest:  James Haagenson, Priya Kapoor, Sean Van Guilder, Maureen Jann

Several Pointers shared their ideas with startups across the industry at TechStars Startup Week – Seattle.  James and Priya talked about Programmatic Ads, Sean Van Guilder joined Rand Fishkin to talk about SEO, Maureen Jann will talked about executing a marketing plan on a budget.


2017 Content Marketing World

Date: September 7
PI Guest:  Maureen Jann, Director of Marketing

Maureen Jann moderates a panel covering the importance of community as a marketing tactic. Content Marketing World is a gathering of content marketers from around the country.


#ContentChat Tweetchat with Maureen Jann

Date: July 24, 2017
Time: 12:00 PM (PT)
PI Guest:  Maureen Jann, Director of Marketing

Point It’s, Maureen Jann will be featured on a July version of #ContentChat, a popular tweetchat aimed at Marketers who have a hand in content.  Maureen will be talking about how personal branding can help corporate marketing initiatives.


SMX Advanced – Inside Mobile App Campaigns For Google Play

PI Guest:  Maddie Cary, Director of Paid Search

Google’s Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting.


SMX Advanced Session – Protecting Your Brand In The Era Of Fake News

PI Guest: Katy Tonkin, VP of Digital Strategy

Fake content and information is a growing problem for advertisers in 2017. Both Google and Facebook have taken steps to address the challenge of false news, but advertisers using other automated platforms may be unaware that their ads are displayed on sites that spread disinformation, foster partisan ire or promote hateful or discriminatory views. To avoid “guilt by association” brands need to understand and take steps to control where their online ads are displayed.


Guide to Grabbing Maximum Digital Marketing Budgets

Date: June 7, 2017
Time: 11:00 AM (PT)
PI Guest:  Will Goldfarb, Director of Client Services

Time for a new marketing budget? We’ve put together a virtual workshop to help you justify the dollars that will achieve your goals. We’ll provide the storytelling tactics and impactful presentation strategies to nail your next budget review.

Matt #contentchat

#ContentChat Tweetchat with Matt Mason

Date: June 5, 2017
PI Guest: Matt Mason, Client Manager

Point It’s Matt Mason is a guest on #ContentChat, a marketing tweetchat that targets marketers who also have a role in content. This tweetchat will go over PPC and public relations.

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The Upstairs MarketingNW Happy Hour

Delectable: MarketingNW Happy Hour

Date: May 31, 2017
Time: 5:00 – 7:00 PM (PT)

Join us and MarketingNW at The Upstairs for our next happy hour. Make a new friend, build relationships, collaborate, find jobs, brainstorm, and learn from 40 other marketers at our quarterly event while experiencing Seattle’s newest and most delectable happy hour offerings.  The location will rotate the offerings will not:  we’ll always have networking prompts, tasty bites, and a no-host bar.

#MarketingNW: TweetChat

Friday 5/26 we’ll join Nathan Young, founder of in Seattle for Friday’s #MarketingNW tweetchat to talk about how small teams can utilize marketing automation to help streamline team efficiency.  Nathan brings his sharp hairline, digital marketing expertise, and long-time advertising background to bring you the perspective you’ll need to conquer marketing automation in your small team.


Search Talk Live Radio

Date: May 2, 2017
PI Guest: Maddie Cary, Director of Paid Search

Join Point It’s Maddie Cary as she joins Search Talk Live Radio to talk about the latest in paid search.

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Programmatic Office Hours

Programmatic Advertising Office Hours Webinar

Date: May 3, 2017
Time: 11:00 AM (PT)
PI Guests: Billy Tartar, Director of Programmatic Display and Al Lepow, Programmatic Campaign Manager

In this 30-minute office-hours style live event, our Director of Programmatic Display, Billy Tarter and Al Lepow, our Programmatic Campaign Manager will answer questions submitted by you and our clients about programmatic advertising—straight up.

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#MarketingNW: TweetChat

#MarketingNW Tweetchat

Date: April 28, 2017
Time: 12:00 PM (PT)
Location: Twitter
Expert: Sean Van Guilder

Friday 4/28 we’ll join Sean Van Guilder, Director of SEO at a Point It Digital Marketing in Seattle for Friday’s #MarketingNW tweetchat to talk about the intersection between SEO and content marketing.  Sean will be offering his 20 years of experience to content marketers to help them better understand how they can integrate SEO into their content strategy.


Search Engine Nerds Podcast

Date: April 28, 2017
PI Guest: Maddie Cary, Director of Paid Search

Join Maddie Cary as she talks PPC with Search Engine Nerds. Find out how to get bigger and better payoffs from paid search!

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HeroConf LA

Date: April 18, 2017
Location: Los Angeles, CA

Point It’s Katy Tonkin, Vice President of Digital Strategy and Maddie Cary, Director of Paid Search, spoke at HeroConf LA. Their sessions covered How to Build, Manage, and Grow Paid Media Teams, and PPC in eCommerce.

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#CMWorld Tweetchat

Date: April 18, 2017
PI Guest: Sean Van Guilder, Director of SEO

We’re surrounded by connected devices interacting with us through natural language. This insightful Tweetchat covered the impact that has on our content marketing & SEO strategies.

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SMX West

Date: March 22nd, 2017 at 10:45 AM (PT)
PI Guest: Maddie Cary

SMX West is a search marketing event for SEO and SEM. Join Point It’s Director of Paid Search, Maddie Cary at her session on Mobile PPC.

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Rod Brooks, CMO PEMCO courtesy of Mike Nakamura

#MarketingNW Tweetchat with Rod Brooks

Date: March 31st, 2017 at 12:00 PM (PT)
Where: Twitter using #MarketingNW
Expert: Rod Brooks, CMO PEMCO Insurance

Join us for #MarketingNW, a tweetchat held the last Friday of each month & dive into customer-centric marketing with PEMCO’s CMO & Marketing Legend Rod Brooks.

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Cofounders Connect

Date: March 2nd, 2017
PI Guest: Frank Coyle, President

Meet & network with fellow co-founders while learning what they’ve done to gain traction and grow quickly.

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SEM Rush Chat

SEMrush Webinar: Natural Language

Date: March 9th, 2017 at 11:00 AM PST
PI Guests: Director of Marketing – Maureen Jann, Director of SEO – Sean Van Guilder, and Director of Paid Search – Maddie Cary

Join SEMrush & Point It’s experts to learn how natural language search will impact your strategy.

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Edge of the Web Radio

Date: February 28th, 2017
PI Guest: Maureen Jann, Director of Marketing

Join Point It’s Maureen Jann as she talks Branding & Strategy on Edge of the Web radio, a weekly Internet Marketing podcast from the Marketing Tech Blog.

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Transparency, Programmatic, & You Webinar

Transparency, Programmatic, & You Webinar

Date: March 1st, 2017 at 11:00 AM PST
Experts: Priya Kapoor & James Haagenson, Programmatic Advertising at Point It

Join Point It’s Programmatic Advertising team to learn why you need transparency into your ad buying, and how to measure where your dollars are going while maximizing your ROI.

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Spin Radio

SpinWeb Radio

Date: February  2017
PI Guest: Sean Van Guilder, Director of SEO

Join Point It’s Director of SEO, Sean Van Guilder on SpinWeb Radio, an irreverent digital marketing podcast for marketing directors and business leaders.

#MarketingNW: TweetChat

#MarketingNW: Tweetchat

Date: February 24nd, 2017
Time: 12:00 PM Pacific
PI Guest: Maureen Jann, Director of Marketing

Join Point It’s Maureen Jann, as she moderates a #MarketingNW Tweetchat on topics impacting marketer success.


Data Strategies for Post Holiday PPC Webinar

Metrics not Mystics: Prediction Free Data Strategies for Post-Holiday PPC Webinar

Date: January 25th, 2017 at 11:00 AM PST
Expert: Natalie Barreda, Senior Client Manager

How can you leverage your post-holiday PPC data to inform other high volume PPC campaigns throughout 2017? Join Point It’s Natalie Barreda and Maureen Jann and discover how to use those learnings to drive real results.

Download Now
SEM Rush Chat

SEMrush TweetChat: Making the Most of your Marketing Budget

Date: January 11th, 2017 at 8:00 AM PST
PI Guest: Maureen Jann, Director of Marketing

Join Point It’s Maureen Jann to talk about “Making the most out of your marketing budget in 2017” on the SEM Rush tweetchat. Join in by following & tweeting with the hashtag #semrushchat.

Google Diversity Panel

Google Partner Summit: Women Leaders in Industry

Date: November 10, 2016
PI Guest: Lisa Sanner, VP Search Marketing

Going to the Google Partner Summit? Make sure to attend the LEAD leadership day and hear Lisa Sanner & a panel of luminaries discuss women in advertising on the Women’s Diversity breakfast panel starting at 8:00 am.

PSAMA Pulse Awards 2016

PSAMA Pulse Awards: Point It wins Best Integrated Marketing B2C

Date: November 3, 2016
Category: Integrated Marketing Campaign- General Market B2C

The Pulse Awards celebrates the Pacific Northwest’s most effective marketing campaigns, and Point It’s work with PEMCO was awarded as best Integrated Marketing Campaign- General Market B2C.

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Edge of the Web Radio

Date: October 20th, 2016
PI Guest: Ian Mackie, Director of Strategy

Tune in to Edge of the Web radio and hear Point It’s Ian Mackie sharing the latest paid social tips & tricks on this weekly Internet Marketing podcast from the Marketing Tech Blog.

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PUBCON Las Vegas 2016

PubCon Vegas 2016- Competitive PPC Intel

Date: October 11th, 2016
PI Guest: Maddie Cary, Director of Paid Search

Missed Maddie Cary at Pubcon in Las Vegas? You can still get her presentation”Competitive PPC Intel and Keywordless Targeting”!

Download Now
Content Marketing Institute Twitter Chat

#CMWorld Tweetchat: Content Team Setup

Date: October 4, 2016
PI Guest: Maureen Jann, Director of Marketing

Looking to build out your content marketing strategy and need an all-star team to make it happen? Point It’s Maureen Jann (@maureenonpoint) joins this popular, insightful tweetchat as guest expert to share her expertise on how to setup your content marketing team.

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SMX East 2016: Paid Search Roundtable

Date: September 29, 2016
PI Guest: Katy Tonkin, VP of Digital Strategy

If you’re attending SMX East, make sure to attend the Paid Search Roundtable at 2:30, Thurs. Sept. 29th when Point It’s Katy Tonkin will be sharing the strategic implications of the many new tools, features, and trends in Paid Search.

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SMX East 2016: SEM & PPC Expertise

Date: September 29, 2016
PI Guest: Maddie Cary, Director of Paid Search

Check out Maddie Cary’s irreverant & insightful take on why “Your Mobile PPC Sucks (But it Doesn’t Have To)” at 9:00 Thursday morning. She’ll also be joining the “SEM Tune-Up Clinic with the SMX Mechanics” panel at 1:00 as they share how to tune up your paid advertising campaigns.

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Women 2 Watch in Retail Disruption 2016

Date: September 20th, 2016
Location: Glass Houses, New York, NY

Point It is proud to sponsor Remodista’s Women to Watch, a celebration of an extraordinary group of women who are influencers and thinkers experimenting in online and brick-and-mortar retail and solving problems in operations, marketing, commerce, supply chain, logistics, and globalization.

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2016 Holiday Marketing Strategy

Webinar Date: September 21st, 2016 @ 11am Pacific
PI Expert: Katy Tonkin, VP of Digital Strategy

Crush last year’s holiday numbers by going beyond a single channel approach and building an effective overarching digital strategy in this 30 minute webinar packed with vertical specific holiday tips.
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Bing Ads Editor Updates Webinar

Bing Ads Editor Feature Update

Webinar Date: September 7th, 2016 @ 11am Pacific
Speakers: Allison Danforth, Paid Search Client Manager & Prince Bajracharya, Bing Ads Program Manager

Get a live peak at the latest updates to BAE including what’s new, different, and better.

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Date: September 7th, 2016
Location: Eliots, Cleveland, OH
PI Staff: Maureen Jann, Director of Sales & Marketing

If you’re going to be at Content Marketing World, join Point It’s Maureen Jann for an informal gathering with fellow tweeters from the #CMWORLD chat. Make sure to register to ensure there is enough space.

Seo + Content Marketing Webinar Icon

SEO + Content Marketing: Two sides of the same coin

Webinar Date: August 24th, 2016 @ 11am Pacific
PI Speakers: Sean Van Guilder, Director of SEO

Develop a content strategy that drives SEO conversions and improves your overall visibility.

Download Now

Programmatic Insider Summit

Programmatic Insider Summit

Date: August 21st-24th, 2016
Location: Lake Tahoe, CA
PI Speakers: Evan Barocas, Director of Display Advertising

Watch as Evan Barocas shares his programmatic advertising insights at the “Programmatic Video: Building And Buying the Shareable Story” panel.

Watch Now
Holiday Planning & Marketing: The Ultimate Strategy Guide for Big Returns

Holiday Planning & Marketing: The Ultimate Strategy Guide for Big Returns

Date: August 10th, 2016 @ 12 am Pacific
Location: Sullivan’s Steakhouse, Seattle, WA
PI Speakers: Katy Tonkin, VP of Digital Strategy

Is your holiday marketing plan in place? Get a jump-start by joining Katy along with a panel of agency & client experts who have rolled out successful holiday marketing plans at this PSAMA luncheon.

Facebook Ad Platform Updates Icon

Facebook Ad Updates: First you’ll be shocked, then you’ll be inspired

Webinar Date: July 20th, 2016
PI Speakers: Ian Mackie, Director of Social Media Advertising

Facebook’s ad platform changes all the time.  Let our expert walk you through the new, different and exciting features recently released.

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international ppc webinar thumnail

Going Global: Expanding Into International PPC

Webinar Date: July 6th, 2016
PI Speakers: Maddie Cary, Director of Paid Search

Be sure that you’re setting your international PPC campaigns up with actual international consumers in mind!

Download Now
point it sponsors pipeline marketing playbook

Point It Sponsors: Pipeline Marketing Playbook

Date: June 20th, 2016
Speakers: Adam Schoenfeld, Co-Founder of Simply Measured

Come learn how Adam’s marketing tactics helped him turn Simply Measured into one of the fastest-growing privately-held companies.


SMX Advanced 2016

Date: June 21st-22nd, 2016
Location: Bell Harbor Convention Center, Seattle – Booth 20
PI Speakers: Maddie Cary, Director of Paid Search

Speaking on Mobile PPC and offering on-the-spot health evaluations for SEO, PPC, Social Media Ads and Display Advertising programs.