Events & Webinars

#ContentChat Tweetchat with Katy Tonkin

Date: July 24, 2017
Time: 12:00 PM (PT)
PI Guest:  Katy Tonkin, VP of Digital Strategy

Point Its, Katy Tonkin will be featured on a July version of #ContentChat, a popular tweetchat aimed at Marketers who have a hand in content.  Katy will be talking about brand safety across the marketing space based on her upcoming SMX Advanced speaking engagement.

SMX Advanced – Inside Mobile App Campaigns For Google Play

PI Guest:  Maddie Cary, Director of Paid Search

Google’s Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting.

SMX Advanced Session – Protecting Your Brand In The Era Of Fake News

PI Guest: Katy Tonkin, VP of Digital Strategy

Fake content and information is a growing problem for advertisers in 2017. Both Google and Facebook have taken steps to address the challenge of false news, but advertisers using other automated platforms may be unaware that their ads are displayed on sites that spread disinformation, foster partisan ire or promote hateful or discriminatory views. To avoid “guilt by association” brands need to understand and take steps to control where their online ads are displayed.

Guide to Grabbing Maximum Digital Marketing Budgets

Date: June 7, 2017
Time: 11:00 AM (PT)
PI Guest:  Will Goldfarb, Director of Client Services

Time for a new marketing budget? We’ve put together a virtual workshop to help you justify the dollars that will achieve your goals. We’ll provide the storytelling tactics and impactful presentation strategies to nail your next budget review.

#ContentChat Tweetchat with Matt Mason

Date: June 5, 2017
PI Guest: Matt Mason, Client Manager

Point It’s Matt Mason is a guest on #ContentChat, a marketing tweetchat that targets marketers who also have a role in content. This tweetchat will go over PPC and public relations.

Delectable: MarketingNW Happy Hour

Date: May 31, 2017
Time: 5:00 – 7:00 PM (PT)

Join us and MarketingNW at The Upstairs for our next happy hour. Make a new friend, build relationships, collaborate, find jobs, brainstorm, and learn from 40 other marketers at our quarterly event while experiencing Seattle’s newest and most delectable happy hour offerings.  The location will rotate the offerings will not:  we’ll always have networking prompts, tasty bites, and a no-host bar.

Friday 5/26 we’ll join Nathan Young, founder of tencount.co in Seattle for Friday’s #MarketingNW tweetchat to talk about how small teams can utilize marketing automation to help streamline team efficiency.  Nathan brings his sharp hairline, digital marketing expertise, and long-time advertising background to bring you the perspective you’ll need to conquer marketing automation in your small team.

Search Talk Live Radio

Date: May 2, 2017
PI Guest: Maddie Cary, Director of Paid Search

Join Point It’s Maddie Cary as she joins Search Talk Live Radio to talk about the latest in paid search.

Programmatic Advertising Office Hours Webinar

Date: May 3, 2017
Time: 11:00 AM (PT)
PI Guests: Billy Tartar, Director of Programmatic Display and Al Lepow, Programmatic Campaign Manager

In this 30-minute office-hours style live event, our Director of Programmatic Display, Billy Tarter and Al Lepow, our Programmatic Campaign Manager will answer questions submitted by you and our clients about programmatic advertising—straight up.

#MarketingNW Tweetchat

Date: April 28, 2017
Time: 12:00 PM (PT)
Location: Twitter
Expert: Sean Van Guilder

Friday 4/28 we’ll join Sean Van Guilder, Director of SEO at a Point It Digital Marketing in Seattle for Friday’s #MarketingNW tweetchat to talk about the intersection between SEO and content marketing.  Sean will be offering his 20 years of experience to content marketers to help them better understand how they can integrate SEO into their content strategy.

Search Engine Nerds Podcast

Date: April 28, 2017
PI Guest: Maddie Cary, Director of Paid Search

Join Maddie Cary as she talks PPC with Search Engine Nerds. Find out how to get bigger and better payoffs from paid search!

HeroConf LA

Date: April 18, 2017
Location: Los Angeles, CA

Point It’s Katy Tonkin, Vice President of Digital Strategy and Maddie Cary, Director of Paid Search, spoke at HeroConf LA. Their sessions covered How to Build, Manage, and Grow Paid Media Teams, and PPC in eCommerce.

#CMWorld Tweetchat

Date: April 18, 2017
PI Guest: Sean Van Guilder, Director of SEO

We’re surrounded by connected devices interacting with us through natural language. This insightful Tweetchat covered the impact that has on our content marketing & SEO strategies.

SMX West

Date: March 22nd, 2017 at 10:45 AM (PT)
PI Guest: Maddie Cary

SMX West is a search marketing event for SEO and SEM. Join Point It’s Director of Paid Search, Maddie Cary at her session on Mobile PPC.

#MarketingNW Tweetchat with Rod Brooks

Date: March 31st, 2017 at 12:00 PM (PT)
Where: Twitter using #MarketingNW
Expert: Rod Brooks, CMO PEMCO Insurance

Join us for #MarketingNW, a tweetchat held the last Friday of each month & dive into customer-centric marketing with PEMCO’s CMO & Marketing Legend Rod Brooks.

Cofounders Connect

Date: March 2nd, 2017
PI Guest: Frank Coyle, President

Meet & network with fellow co-founders while learning what they’ve done to gain traction and grow quickly.

SEMrush Webinar: Natural Language

Date: March 9th, 2017 at 11:00 AM PST
PI Guests: Director of Marketing – Maureen Jann, Director of SEO – Sean Van Guilder, and Director of Paid Search – Maddie Cary

Join SEMrush & Point It’s experts to learn how natural language search will impact your strategy.

Edge of the Web Radio

Date: February 28th, 2017
PI Guest: Maureen Jann, Director of Marketing

Join Point It’s Maureen Jann as she talks Branding & Strategy on Edge of the Web radio, a weekly Internet Marketing podcast from the Marketing Tech Blog.

Transparency, Programmatic, & You Webinar

Date: March 1st, 2017 at 11:00 AM PST
Experts: Priya Kapoor & James Haagenson, Programmatic Advertising at Point It

Join Point It’s Programmatic Advertising team to learn why you need transparency into your ad buying, and how to measure where your dollars are going while maximizing your ROI.

SpinWeb Radio

Date: February  2017
PI Guest: Sean Van Guilder, Director of SEO

Join Point It’s Director of SEO, Sean Van Guilder on SpinWeb Radio, an irreverent digital marketing podcast for marketing directors and business leaders.

#MarketingNW: Tweetchat

Date: February 24nd, 2017
Time: 12:00 PM Pacific
PI Guest: Maureen Jann, Director of Marketing

Join Point It’s Maureen Jann, as she moderates a #MarketingNW Tweetchat on topics impacting marketer success.

Metrics not Mystics: Prediction Free Data Strategies for Post-Holiday PPC Webinar

Date: January 25th, 2017 at 11:00 AM PST
Expert: Natalie Barreda, Senior Client Manager

How can you leverage your post-holiday PPC data to inform other high volume PPC campaigns throughout 2017? Join Point It’s Natalie Barreda and Maureen Jann and discover how to use those learnings to drive real results.

SEMrush TweetChat: Making the Most of your Marketing Budget

Date: January 11th, 2017 at 8:00 AM PST
PI Guest: Maureen Jann, Director of Marketing

Join Point It’s Maureen Jann to talk about “Making the most out of your marketing budget in 2017” on the SEM Rush tweetchat. Join in by following & tweeting with the hashtag #semrushchat.

Google Partner Summit: Women Leaders in Industry

Date: November 10, 2016
PI Guest: Lisa Sanner, VP Search Marketing

Going to the Google Partner Summit? Make sure to attend the LEAD leadership day and hear Lisa Sanner & a panel of luminaries discuss women in advertising on the Women’s Diversity breakfast panel starting at 8:00 am.

PSAMA Pulse Awards: Point It wins Best Integrated Marketing B2C

Date: November 3, 2016
Category: Integrated Marketing Campaign- General Market B2C

The Pulse Awards celebrates the Pacific Northwest’s most effective marketing campaigns, and Point It’s work with PEMCO was awarded as best Integrated Marketing Campaign- General Market B2C.

Edge of the Web Radio

Date: October 20th, 2016
PI Guest: Ian Mackie, Director of Strategy

Tune in to Edge of the Web radio and hear Point It’s Ian Mackie sharing the latest paid social tips & tricks on this weekly Internet Marketing podcast from the Marketing Tech Blog.

PubCon Vegas 2016- Competitive PPC Intel

Date: October 11th, 2016
PI Guest: Maddie Cary, Director of Paid Search

Missed Maddie Cary at Pubcon in Las Vegas? You can still get her presentation”Competitive PPC Intel and Keywordless Targeting”!

#CMWorld Tweetchat: Content Team Setup

Date: October 4, 2016
PI Guest: Maureen Jann, Director of Marketing

Looking to build out your content marketing strategy and need an all-star team to make it happen? Point It’s Maureen Jann (@maureenonpoint) joins this popular, insightful tweetchat as guest expert to share her expertise on how to setup your content marketing team.

SMX East 2016: Paid Search Roundtable

Date: September 29, 2016
PI Guest: Katy Tonkin, VP of Digital Strategy

If you’re attending SMX East, make sure to attend the Paid Search Roundtable at 2:30, Thurs. Sept. 29th when Point It’s Katy Tonkin will be sharing the strategic implications of the many new tools, features, and trends in Paid Search.