Did you know 69% of marketers start planning holiday campaigns by August? Is your holiday marketing plan in place? Get a jump start by planning early and wise for big returns during the holidays. Join the PSAMA for our August 10 luncheon featuring a panel discussion on Holiday Planning & Marketing: The Ultimate Strategy Guide for Big Returns.
Hear from top companies who have rolled out successful holiday marketing and promotional plans. Ensure you understand the steps and timeline for campaign implementation including paid and earned media, brand planning, creative and message development. Learn how to stand out from the crowd and how to win the best earned and paid media placements during the most crowded time of year. Participants will also learn tips for successful paid media campaign planning for digital, social and traditional. This panel discussion will feature marketers from retail, agencies and the media.