SEO and Content Marketing

Where SEO and Content Marketing Collide

Early in my career I had the hubris of youth thinking that I “knew it all”.  So you can imagine my reaction when the SEO guy came up to me and told me I had to add keywords into my content, I truly thought he was just trying to make more work for me.  I would think to myself: Didn’t he know how much I needed to do?  Is this going to really matter? Won’t randomly dropping SEO keywords into my content seem forced and weird?

How Personas Benefit SEO

Personas are a key element not only in successful SEO strategy, but in any type of digital or traditional marketing initiative. Personas are descriptions of the types of customers your business is looking to attract, based on data (both qualitative and quantitative) associated with your existing customers.

#PSAMAchat: SEO for Beginners

Today we did something a little different.  We hosted and sponsored a tweetchat in partnership with the Puget Sounds Marketing Association.  Our first one was a precursor to PSAMA’s upcoming SEO luncheon.  I hosted and our very talented Director of SEO, Sean Van Guilder provided some great tips for beginners. Did you miss it?  Don’t worry!  We’ve used Storify to recap the highlights.