SEO

How Personas Benefit SEO

Personas are a key element not only in successful SEO strategy, but in any type of digital or traditional marketing initiative. Personas are descriptions of the types of customers your business is looking to attract, based on data (both qualitative and quantitative) associated with your existing customers.

#PSAMAchat: SEO for Beginners

Today we did something a little different.  We hosted and sponsored a tweetchat in partnership with the Puget Sounds Marketing Association.  Our first one was a precursor to PSAMA’s upcoming SEO luncheon.  I hosted and our very talented Director of SEO, Sean Van Guilder provided some great tips for beginners. Did you miss it?  Don’t worry!  We’ve used Storify to recap the highlights.