Personas are a key element not only in successful SEO strategy, but in any type of digital or traditional marketing initiative. Personas are descriptions of the types of customers your business is looking to attract, based on data (both qualitative and quantitative) associated with your existing customers.
A couple of months ago Google announced the Accelerated Mobile Page (AMP) Project that provides a faster mobile web experience. To understand why Google might incorporate this into its ranking algorithm, let’s look at some of the major updates over the past 5 years.
This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar “SEO+PPC = Chocolate+Peanut butter (unless you have allergies).”