How Personas Benefit SEO

Personas are a key element not only in successful SEO strategy, but in any type of digital or traditional marketing initiative. Personas are descriptions of the types of customers your business is looking to attract, based on data (both qualitative and quantitative) associated with your existing customers.

#PSAMAchat: SEO for Beginners

Today we did something a little different.  We hosted and sponsored a tweetchat in partnership with the Puget Sounds Marketing Association.  Our first one was a precursor to PSAMA’s upcoming SEO luncheon.  I hosted and our very talented Director of SEO, Sean Van Guilder provided some great tips for beginners. Did you miss it?  Don’t worry!  We’ve used Storify to recap the highlights.

Top 5 Tips to Increase Website Conversions

The time it can take for a potential customer to make a judgement about your company can be mere seconds. They see something they like, they stay and look around. See something they don’t like or confuses them, they bolt. Increasing a potential customers time on your website greatly increases the chances that they will convert. Here are my top 5 tips on how to increase those website conversions: