Are you reaching cord cutters with your advertising strategies?
The total number of cord cutters (customers who are opting out of cable) and their counterparts “cord nevers” (who have never paid for a network TV service) in the U.S. reached a staggering total of 56.6 million people by the end of 2017 (Techcrunch). However, the Video Advertising Bureau reports that there are 820 million connected video devices in use, and 70% of households with those devices have multi-channel subscriptions.
What does this mean for advertisers? A golden opportunity to get your messaging in front of targeted audiences on their terms — wherever and whenever they are streaming — and the ability to make adjustments in real-time based on market behavior.