Display Advertising

Display advertising is helping your competitors find new customers. How do you feel about that?

According to MarketingLand.com, display advertising will account for the largest share of digital ad spend in 2016.  That’s over 45% of budgets, or as we like to think about it $32 billion dollars of your competitors’ ad dollars. It goes without saying that if if you’re not doing display to drive users to convert, you’re missing out.

Programmatic ad buying can save you time, money and gain you the type of customer you’ve been waiting for.  Why?  It’s the data. 

Display Advertising

Targeted display ads help you find your ideal customer.

Point It offers a targeted, directed display advertising strategy focused on the customers you want to attract with online advertising. We leverage data, technology, and proven targeting tactics for finding your best customers. We look at all available advertising vehicles to find the ones that work best for your audience, including mobile, video, social, native, and display ads. And, we go the extra mile to figure out when your ideal audience is online—and reaching out to them at the moment they’re most likely to be looking for you. We’ll help you analyze your ideal market, identify the best ways to use existing targeting technology to optimize your campaigns, and closely analyze your initial campaigns to identify the best tactics for reaching your desired audience and consistently improving your company’s online advertising strategy.

What You Can Expect

Point It offers a targeted, directed display advertising strategy focused on the customers you want to attract with online advertising. We leverage data, technology, and proven targeting tactics for finding your best customers.

Media Planning and Strategy

We evaluate your audience, your current tactics, and your goals to create a comprehensive campaign strategy.

Media Buying & Campaign Execution

Display experts will put your plan into action with experts laying core foundations for long term success.

Campaign Optimization

Now that your campaigns are in action, keep them healthy and performing with our ongoing campaign optimizations.

Regular Reporting

Weekly or monthly reporting keeps you on top of performance. You'll be ready for any question your manager throws at you.

CASE IN POINT

Bridging the Digital Marketing Gap

Lead Generation + Programmatic Ad Buying

AT&T Developer needed more attendees at their upcoming events. Struggling with brand awareness for their developer conference, they turned to us.  We helped them transcend a crowded paid search market by creating a plan that combined the power of brand awareness with old fashioned conversions. This lead to a huge boost in YoY traffic and overall new user acquisition.

What was the key to increasing new user acquisition by 91% through programmatic ad buying?

Read More
AT&T Case Study

Display Resources

Google

[EBOOK] Digital Marketing Attribution

An interactive workbook to get you started with omni-channel attribution.

Ready to take advantage of the display advertising opportunity?