Display advertising is helping your competitors find new customers. How do you feel about that?
According to eMarketer, display advertising will account for more than half of digital ad spending in 2017. That’s an increase of nearly 20% from 2016, or as we like to think about it – $42 billion of your competitors’ ad dollars. It goes without saying that if you’re not doing display to drive users to convert, you’re missing out.
Programmatic ad buying can save you time, money and gain you the type of customer you’ve been waiting for. Why? It’s the data.