Paid Social Strategies That Fit Your Sales Funnel
Point It manages over $1M a year in paid social advertising, working with small and large companies alike. We’ve been running social ads since the start (and honestly never want to go back!) and work directly with Facebook & Twitter to make sure our clients stay ahead of the game.
Point It was raised in the world of paid search, which means we can’t sleep if we can’t directly measure the impact & performance of our client’s campaigns. We use that same approach for social advertising. While we know we can effectively drive all the awareness in the world (which we can) we have proven over and over again that social ads, when managed well, can be just as effective as SEM, as a direct-response channel. Of course, all of this requires a significant amount of time in audience development and strategy—two things we are really good at.
We’re experts at building a social media strategy that you can measure in real dollars and cents: new customer leads and sales, not just fan acquisition or nebulous “engagement” numbers. We’ll spend time with you up-front to understand your objectives and your target audiences—and then we’ll devise and deploy the right strategies to make the most of your social media advertising dollars.