Social Media Advertising

Stop Focusing on Cookies, and Start Focusing on Real People

We know how to target people, not cookies. We have an ear on your audiences, and they’re changing. They’re engaging with content across platforms and mobile devices. When your ads are on the right devices, at the right time at the right place, everyone wins. That’s why we leverage paid social’s exceptional levels of targeting across the entire funnel:

  • Demographic
  • Behavioral & Interestes
  • Lookalike modeling
  • Website & CRM-Based Remarketing
Social Media Advertising

Paid Social Strategies That Fit Your Sales Funnel

Point It manages over $1M a year in paid social advertising, working with small and large companies alike. We’ve been running social ads since the start (and honestly never want to go back!) and work directly with Facebook & Twitter to make sure our clients stay ahead of the game.

Point It was raised in the world of paid search, which means we can’t sleep if we can’t directly measure the impact & performance of our client’s campaigns. We use that same approach for social advertising. While we know we can effectively drive all the awareness in the world (which we can) we have proven over and over again that social ads, when managed well, can be just as effective as SEM, as a direct-response channel. Of course, all of this requires a significant amount of time in audience development and strategy—two things we are really good at.

We’re experts at building a social media strategy that you can measure in real dollars and cents: new customer leads and sales, not just fan acquisition or nebulous “engagement” numbers. We’ll spend time with you up-front to understand your objectives and your target audiences—and then we’ll devise and deploy the right strategies to make the most of your social media advertising dollars.

What You Can Expect

Strategy Development & Deployment

We’ll help you define your objectives &d strategies based on the kind of targeting that works for you.

Social Media Optimization

We’ll help you analyze your audience, developing new avenues to reach your target market, guide your creative and ad copy testing, and diving deep into your analytics.

Maintenance & Management

We’ll build your strategy from the ground up, and have our eyes—and yours—on the numbers that matter.

CASE IN POINT

A Very Happy Social Advertising Holiday

Social Media Advertising + Holiday Season

Software retail giant, Microsoft Store, wanted to maximize their holiday retail sales with a strong online strategy. Microsoft store turned to Point It to meet and exceed aggressive revenue goals during this key buying period. We created advanced social media advertising tools to meet the goals.
How did Point It help Microsoft store bring in a return on ad spend (ROAS of 614%?

Read More
Microsoft Store Success

Social Media Advertising Resources

Level up your social media advertising game with Point It!