Social Media

WIN-FAIL social strategies

WIN/FAIL: Social Advertising Strategies That Work (Plus Some That Don’t)

Social advertising may feel as devoid of rules as the Wild West — and in a way that’s part of its appeal: the limited predictability, the need to constantly reinvent your approach, the “shoot first, gather metrics later” attitude that drives innovation. But even us thrill-seeking A/B testers need somewhere to start and a way to hedge our bets when devising a social strategy. As someone who spends most of my waking hours immersed in the world of social advertising, sometimes it feels like I’ve seen it all: the good, the bad, the ugly, and everything in-between. I’d like to share some insights about social advertising strategies that work (plus some that don’t) to help you make informed choices when crafting your own strategy.

The Wild West of Social Advertising: Separating False Promises from Real Opportunities

Every time I open up my Facebook app for personal browsing (because I can’t get enough of dog pictures, BuzzFeed articles, and watching the train wreck that is people arguing over politics), I get bombarded with the same advertisements. If you work in digital marketing, you probably do too – my feed sometimes feels littered with false promises that distract from the real opportunities presented by social advertising.

The Death of Facebook Advertising

Was that headline too dramatic? Probably, but it’s the conclusion you would have come to if you’ve read more than one write up about the Facebook announcement regarding the news feed from yesterday. If you’re unaware of what I’m referring to, this announcement came straight from Mark Zuckerberg himself via his public figure page:

Workplace by Facebook

Workplace by Facebook: First Impressions

If there’s an industry that is drowning in tools, it’s ours. From the ad management platforms themselves, to “advanced” bid management, analytics, social media, programmatic, CRM tools … the digital marketing industry is buried in often overpriced & over-hyped tools. That being said, there’s absolutely no denying the need to have some system in place to keep track of all the projects & tasks we sift thru on a daily basis. Furthermore, communicating with co-workers & teams on projects in an efficient manner can often be an immense challenge, which is why tools like Basecamp & Slack have been booming. Now we have another, and IMO, very interesting newcomer to the “collaborate & let’s get things done more efficiently” market: