Social Media

The Death of Facebook Advertising

Was that headline too dramatic? Probably, but it’s the conclusion you would have come to if you’ve read more than one write up about the Facebook announcement regarding the news feed from yesterday. If you’re unaware of what I’m referring to, this announcement came straight from Mark Zuckerberg himself via his public figure page:

Workplace by Facebook

Workplace by Facebook: First Impressions

If there’s an industry that is drowning in tools, it’s ours. From the ad management platforms themselves, to “advanced” bid management, analytics, social media, programmatic, CRM tools … the digital marketing industry is buried in often overpriced & over-hyped tools. That being said, there’s absolutely no denying the need to have some system in place to keep track of all the projects & tasks we sift thru on a daily basis. Furthermore, communicating with co-workers & teams on projects in an efficient manner can often be an immense challenge, which is why tools like Basecamp & Slack have been booming. Now we have another, and IMO, very interesting newcomer to the “collaborate & let’s get things done more efficiently” market:

Best Practices for Facebook Video Ads

If you have a personal Facebook account, you’ve probably noticed the increasing prevalence of video ads. Companies are finding that using the right video content is an effective and eye-catching way to connect with users. I’ve compiled some of my best practices for companies looking to run video ads on Facebook.

Top Tips to Start the New Year off Right!

Happy belated New Year my fellow online marketers! I hope you are all still managing to hit the gym five days a week and saving all of your extra pennies. Speaking of extra pennies, this is the time of the year when many clients have them. With the New Year as many of us know, clients have new budgets, so what do you test and where do you invest? This question will be situational of course, and depend on what KPI’s are important to your client and their end all goal. With that said, some of the tips below may not apply to everyone, but hopefully they make a few of you think outside the box and diversify your online marketing investments and strategy in 2016.