With over 40 years of passionate engagement at all levels of the creative industry, Ted Leonhardt is known as a powerhouse of knowledge. He is a seasoned design professional with a pioneering spirit that led him to grow a distinguished branding agency from seed to sales, achieving over $10 million in annual revenue by leading global corporate clients — including Nissan, Coke, and Microsoft — in strategic brand re-positioning.
After negotiating a favorable sale of his business, Ted went on to become Chief Creative Officer for FITCH London, the world’s leading retail and brand consultancy, and in 2003 he was appointed President of Anthem Worldwide. But, his entrepreneurialism eventually led him to found his latest endeavor — a creative management consultancy.
Ted’s heart-felt mission is simple: Guide creatives in carving out their own vision of success. He empowers them to effectively negotiate their fair market value while staying in control of their professional happiness. He offers coaching, event presentations, and seminars that teach effective negotiating skills for creatives to achieve their business potential by acquiring new clients, earning more money, and cultivating a fulfilling work culture.
Ted’s background enables him to deliver unique insights about trends and opportunities within the creative industry. He has written and lectured about design and business for numerous publications and organizations, bringing his message of encouragement and strategy to creative professionals around the world. Ted’s impact: Thousands of creative professionals around the world are now taking the reins of their career trajectories in a highly competitive industry.